CENDANT SOFTWARE BRACES FOR BIGGEST GAME LAUNCH EVER SIERRA STUDIOS' HALF-LIFE(TM) TO BE IN STORES BY THANKSGIVING
BELLEVUE, WA - October 20, 1998 - Sierra Studios announced today their upcoming 3D action thriller, Half-Life, one of the most anticipated titles of 1998, will be in stores by Thanksgiving weekend. The game will go gold later this month, and retail outlets will start seeing the game in mid-November, just in time for the busiest buying weekend of the year. Pre-orders have given the heads of corporate offices within Cendant Software all indications that Half-Life will be the biggest product launch of 1998 for the company.
"Many of our retail partners are projecting that Half-Life will not only be our company's biggest release, but it will also be the software industry's biggest entertainment title of this holiday season," said Todd Coyle, senior vice president of consumer products for Cendant Software. "The anticipation and pre-order demand for this game is far beyond our best expectations."
Jack Allewaert, senior vice president of international sales for Cendant Software said, "Half-Life could be the biggest seller ever and has turned into a worldwide event as the expectation is at a fever pitch throughout Europe, Asia, Australia, and South America." Half-Life, developed by Valve Software, was named "Best PC Game" and "Best Action Game" at this year's Electronic Entertainment Expo from Unified Gamer's Online, Best of E3 Show Awards.
Recently, the game has been garnering rave preview coverage online for Half-Life: Day One, an abbreviated version of the game developed especially for hardware and peripheral OEMs. Half-Life combines the visceral action of legendary action games like Doom with great storytelling in the tradition of Stephen King. Action, drama, and adventure are blended with stunning technology to bring to life a frighteningly realistic world where players must think smart to survive. Throughout the game, both friends and foes behave in sophisticated and unpredictable ways, a result of Half-Life's powerful and innovative artificial intelligence. A strong story line, created by award-winning horror novelist Marc Laidlaw, adds to the intensity. Half-Life also includes a variety of exciting multiplayer scenarios, and an easy-to-use interface that lets players connect to the multiplayer game of their choice in just seconds. The game features support for Open-GL and MMX hardware acceleration and Internet multiplayer support for up to 32 players.
Founded in 1996, Valve develops games software. Based in Kirkland, Washington, the company consists of more than 25 leading artists, game designers, and programmers. More information about Valve is available through the company's web site at www.valvesoftware.com. Sierra Studios is a member of the Sierra family and a brand division of its parent company Cendant Software. Cendant Software is the leading PC consumer software company and the world's premier provider of consumer and business services. Cendant operates in three principal segments: Alliance Marketing, Travel and Real Estate Services. Headquartered in Parsippany, NJ, the company has more than 40,000 employees, operates in over 100 countries and makes approximately 100 million customer contacts annually.
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